I sometimes do some shopping at Morrisons, so picking up the More Card felt like an obvious thing to do. Free to join, no subscription fee, and points every time I scan at the checkout. What’s not to like? Well, as with most of these schemes, the answer sits somewhere between genuinely useful and slightly over-engineered. Let me talk you through it.
What Is the Morrisons More Card?
The Morrisons More Card is the supermarket’s free loyalty scheme, available via the app or as a physical card you can request in store. When you scan your card at the checkout, you earn five More Points for every product you buy, whether you’re shopping in store, online, or even ordering through Amazon. You also pick up five points per litre when you fill up at a Morrisons petrol station.
How Does the Points System Work?
Once you hit 5,000 points, you can convert them into what Morrisons calls a “Fiver” — a £5 voucher to spend on a future shop. Ten points are worth 1p, so you need to buy 1,000 individual products to earn yourself a fiver. That might sound like a lot, but if you’re doing a big weekly shop and picking up 30 or 40 items at a time, it adds up faster than you’d expect.
One thing I like is the option to hold your points back rather than converting them straight away. You can treat your points balance almost like a little savings pot, letting it build until you’ve got enough for a few fivers before redeeming them. That can give you a more satisfying chunk off a big shop, rather than trickling out tiny discounts every few weeks.
As well as points, More members get access to reduced prices on hundreds of products in store and online. These work in the same way as Clubcard Prices or Nectar Prices. Just scan your card and the discount applies automatically. On top of that, if you visit a Morrisons café after 2.30pm, you can claim a free hot drink once a week. Not bad at all.
The Verdict
The scheme does what it says on the tin, but I find myself comparing it to Tesco’s Clubcard and feeling like Morrisons comes up a little short. Tesco lets you double up your voucher value with certain reward partners, including Hotels.com, which transforms the value of your points significantly. Morrisons does have partner retailers where you can earn extra points, but it doesn’t offer that kind of multiplier effect.
I’ve also noticed that some of the personalised offers that come through the app don’t work in Morrisons Local or Daily stores, which is a bit annoying if that’s your nearest option. You can still collect your standard points there on normal purchases, so it’s not a complete write-off, but I’d appreciate a bit more consistency across the estate.
And then there are the More Card Prices. The discounted in-store prices you access by scanning your card are a welcome perk, but I’ll be honest with you: I wish supermarkets would just price things lower to begin with. The whole “scan your card to get the real price” model is something every major supermarket has leaned into, and it’s hard not to feel like it’s a bit of a gimmick. That said, the savings are real, so I still scan every time.
The Golden Rule
As with all of these schemes, the More Card only makes sense if you were going to shop at Morrisons anyway. Do not change where you shop, or buy things you don’t need, just to earn points. The rewards are a nice bonus on spending you were already going to make, nothing more than that.
If Morrisons is already your go-to supermarket, the More Card is worth having. It costs you nothing, it adds up steadily, and the free afternoon coffee is a pleasant little treat. Just don’t expect it to rival a Clubcard.
